To learn more about brand activation campaigns, check out this post that dives into 24 different examples. This creative urban brand activation campaign by our favorite South Africa-based iced tea brand, BOS, looks like a ton of fun, but there was a lot of planning behind the campaign that helped distribute BOS cans in a way no city goer would soon forget. BOS Iced Tea produced this video following one of their successful brand activation “projects”, in which brand ambassadors dressed as giraffes and biked around an urban area handing out cans of their Rooibos tea. Brand activation means different things to different companies, but its goal is, most simply, to introduce consumers to a new brand (or to a new release from a well-known brand) in a memorable way that associates the specific products with a positive experience as seen in the example below. The most important part of being a brand activation manager is dreaming up the best brand activation campaigns to promote new products or boost your brand’s image in a more general sense. In this post we’ll outline what a brand activation manager is, what it takes to shine in the role, and what options are available in the market right now. On the flip side, if your brand could use some extra creative marketing energy, a brand activation manager might just fill that void. If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for you.
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